Wednesday, September 1, 2010

Tata Aria Coming in September 2010

Tata Aria
Expected in September 2010
Estimated price: Rs 12-14 lakh
Toyota built the Innova, Mahindra built the Xylo. So why will Tata stay quiet? Tata is building it’s first-ever MUV the Xover The Indicruz will compete with the Toyota Innova and the Mahindra Xylo. Tata’s car profile will have some more variety with this Multi-Utility Vehicle. The Aria is based on the platform of the Tata Safari and will sport the same 2.2-litre engine block which powers the Safari. The Aria will be the flagship model of Tata Motors and will come with all the beels and whistles like ABS and airbags, ESP and cruise control to increase the safety features. The car will also sport features like satellite navigation, touchscreen, GPS, 17"alloy wheels, infotainment, dual air-conditioning with automatic climate control and multi-controls on the steering wheel.

Tata Aria has been design in Tata's UK Research and Development centre. The Tata Aria should be a trendy MUV, which will have most of the features of a MUV and should be spacious like most of the Tata vehicles. The front grille and the head light combination is somewhat similar to the Indica Vista with the headlight tapering upwards at the end.

The Tata Aria features the 32-bit 2.2-litre 16 valve DICOR engine which even powers the Tata Safari DICOR, Sumo Grande and the Xenon XT. The engine has two variants, one which produces 140bhp and the other which produces 120bhp. The Sumo Grande has the 120bhp engine whereas the rest has 140bhp engine. The Aria will come with a 140-bhp engine. The Aria will have twin exhausts. The Aria will sport independent double wishbone at its front and five-link suspension at the rear. The Aria will even come with a 4x4 option, which will be a permanent all wheel drive.

The Tata Aria will be compete with the Toyota Innova when it comes to pricing. In terms of space, the other competition could be the Mahindra Xylo. However, considering the price of the top-of-the-line Aria, none these will be a competition to the Aria in pricing and features that it will come loaded with.

Overall Evaluation:

If Tata Motors has worked on its styling, build quality and plastics correct with cheap cost of ownserhip, then Tata might be able to some good numbers. The way today Indigo Manza has been doing fairly well.

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